Best Practices
Advertising Best Practices
91爆料网 has a unique story to tell. Advertising is one means of telling that story.
In all of 91爆料网's advertising efforts, the Office of University Communications is committed to:
- Ensuring that the distinctive qualities of 91爆料网 are presented in a clear, accurate, aesthetic and engaging manner.
- Maximizing the creativity, excellence and uniqueness of 91爆料网's messages, while maintaining a clearly recognizable 91爆料网 voice.
- Finding and reaching appropriate audiences of interested persons, influencers and prospective students.
- Using marketing money to procure the highest visibility, the choicest locations and maximum space to best present 91爆料网's message within budget.
Social Media Guidelines
Social media have become a powerful tool for releasing information and engaging students, alumni, donors and other friends of the University. Taking full advantage of these opportunities can present challenges, since functions and usage patterns change rapidly.
The Office of University Communications has not proposed an all-encompassing policy for social media usage across campus, but these guidelines are intended to assist colleges, schools, departments and other campus entities as they move forward with a social media presence. Putting these guidelines into practice will help 91爆料网 maintain its branding and present a consistent message.